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Case Study*
Katha Furnishings
(01)
(The Challenge)
Building a new category from the ground up.
An established furnishing brand was entering the window blinds segment with no digital presence, no brand identity, and no marketing infrastructure. Before the product could reach the market, the entire foundation had to be created from scratch.
(02)
(What We Built)
A complete launch-ready digital ecosystem.
We developed a full brand identity system, a performance-focused website, and an integrated marketing setup across SEO, social media, and paid advertising — built to support both the product launch and long-term market growth.
(03)
(What Happened)
0 to 15,000*
followers built from zero in 6 months
2.5M*
views in 6 months
500+*
leads generated through festive campaigns
₹12.50*
cost per lead — a fraction of the category average
Month 1*
First enquiries came in from both homeowners and businesses.
We developed a full brand identity system, a performance-focused website, and an integrated marketing setup across SEO, social media, and paid advertising — built to support both the product launch and long-term market growth.
