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Case Study*
Madras Machans
(01)
(The Challenge)
A high-energy restaurant brand that needed stronger digital visibility.
The South Indian restaurant brand had strong food and a bold identity, but lacked the digital presence and campaign structure needed to consistently drive dine-in traffic and build recognition in a competitive Chennai market.
(02)
(What We Built)
A food-first content and advertising system built to drive covers.
We created a social media content system around the brand’s bold food identity, supported by targeted ad campaigns, monthly content shoots, and a structured influencer campaign for the new branch launch.
(03)
(What Happened)
32,000*
followers currently, up from 20,000 at engagement start
2.6M*
organic views every month
350,000+*
reach delivered on ₹5,000 monthly ad spend
10 months*
of consistent engagement and content shoots
Feb 2026*
new branch launch amplified through influencer campaign
A restaurant brand with strong identity but limited digital reach now has a consistent organic engine and a paid channel delivering disproportionate reach for minimal spend.
